Sending Best Practices

From keeping clean lists, to maximizing ROI, to making users happy, email senders have a lot to think about! Email sending best practices outline the actions you should take to not only stay compliant with email laws, but remain best-in-class. Certified senders are best-in-class. To become -- and remain -- great senders, Certified members should follow the best practices outlined in this section. If Certified senders neglect these best practices, their program may be subject for review.
 
Complaint Best Practices

Spam Trap Best Practices

Unknown User Best Practices

Blacklist Best Practices

Bounce Message Best Practices

Forward-to-a-Friend (FTAF) Best Practices

Privacy Policy Best Practices