From keeping clean lists, to maximizing ROI
, to making users happy, email senders have a lot to think about! Email sending best practices outline the actions you should take to not only stay compliant with email laws, but remain best-in-class.
Certified senders are best-in-class. To become -- and remain -- great senders, Certified members should follow the best practices outlined in this section.
If Certified senders neglect these best practices, their program may be subject for review.